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A Private Canvas in Forest Highlands: Build the Life You Envision at Oswego Reserve

Gary NolanBy 

Oswego Reserve has been selected for the 2025 NW Natural Street of Dreams, placing this emerging neighborhood squarely in the spotlight as the main showcase site for Oregon’s most prestigious luxury home tour. And for good reason—this is not simply another high-end development. Oswego Reserve is a rare opportunity to build a fully custom estate in the heart of Forest Highlands, one of Lake Oswego’s most revered enclaves.

On a quiet stretch of Goodall Road, just minutes from downtown, nine spacious homesites are nestled among towering evergreens and a protected natural creek corridor. The setting is serene and private, yet undeniably central—offering a unique blend of seclusion and connectivity. It’s a place where buyers can shape their home—and their lifestyle—from the ground up.

“This kind of opportunity almost never comes up in Lake Oswego,” says Kathy Hall, Principal Broker of Hall Group Properties with Cascade Hasson Sotheby’s International Realty, the exclusive representative for the development. “It’s incredibly rare to find this much land, this much sunlight, and this much freedom—right here in one of Oregon’s most prestigious zip codes.”

Whereas most new construction in the area involves infill development with builder restrictions, Oswego Reserve offers something different: architectural freedom, spacious lots, and long-term value in a thoughtfully curated environment.

“Being chosen as the 2025 Street of Dreams site is a huge moment,” Hall continues. “It signals to the market that this is not just another development—it’s something special, something that elevates Lake Oswego’s already high standards.”

Freedom is a key theme at Oswego Reserve. While much of the region’s remaining residential land is sold with strings attached—builder restrictions, narrow lots, or fragmented streetscapes—this seven-acre enclave is purposefully different. Each of the nine lots, ranging from nearly half an acre to over 1.6 acres, allows homeowners to bring their own architect and builder or collaborate with a curated list of premier local firms. The result? A rare chance to shape not only a home, but a lasting legacy.

“If you’re going to build a luxury home,” adds Kevin Hall, co-founder of Hall Group Properties and a third-generation Principal Broker, “you want to know you’re in good company. Here, every lot supports a home of the same caliber. You’re not next to an aging bungalow or squeezed onto a tiny parcel. You’re part of a cohesive, thoughtfully designed community.”

The setting itself only adds to the appeal. Forest Highlands, long known for its estate properties and equestrian past, is one of the most desirable neighborhoods in Lake Oswego. It offers a rare combination of sun exposure, privacy, and proximity to top-ranked public schools, including Lake Oswego High School and Lake Oswego Junior High—both just minutes away. The area also boasts easy access to downtown Lake Oswego, Oswego Lake Country Club, and a wealth of parks and outdoor amenities.

 

Several lots have already been sold, and interest is gaining momentum as the development progresses. With infrastructure complete, construction underway, and the buzz of Street of Dreams building in the background, the window of opportunity is narrowing.

For those considering a move, it’s more than just an investment in real estate—it’s a long-term lifestyle play.

“This is about permanence,” Kevin explains. “About choosing your builder, your finishes, your exact view—knowing that you’ll be surrounded by nature, space, and other homes that reflect the same level of care. It’s not just where you’ll live. It’s what you’ll build your life around.”

Oswego Reserve isn’t just the next chapter in Lake Oswego real estate—it’s a final chapter of its kind. A custom homesite of this scale, in this location, with this level of architectural freedom, may not come around again.

And for those ready to design their dream, the good life in Lake Oswego awaits.

Discover Oswego Reserve

Now selling select luxury homesites.

For more information, private site tours, or to speak with the Hall Group directly, visit www.OswegoReserve.com or contact Hall Group Properties at Cascade Hasson Sotheby’s International Realty—Oregon’s top brokerage by market share in Lake Oswego and across the state.

Kathy HallPrincipal Broker, Licensed in Oregon
503.720.3900

Kevin HallPrincipal Broker, Licensed in Oregon
503.799.7255

HallGroupProperties.com

About The Author

 

Source: https://www.pnwpov.com/2025/04/a-private-canvas-in-forest-highlands-build-the-life-you-envision-at-oswego-reserve/

 


 

REAL News from the World of Real Estate 

 Addressing the recent media reports

April 5, 2024 

It has been impossible to miss the recent media frenzy over what is being heralded as a change in “rules” that allegedly set real estate broker compensation on home sales. According to many media outlets, these “rule” changes will lead to lower home prices and enhance affordability.

So what’s really happening? And what does this mean for you as a buyer or seller?


First, a little history…
For several years, the National Association of Realtors (NAR), the governing body that regulates much of the real estate industry and profession, has been involved in litigation around alleged price setting on how real estate brokers are compensated for their services. On a national and local level, buyer and seller commission rates have always been negotiable, and price setting has been prohibited.

In an effort to resolve these claims and move forward, NAR and the plaintiffs have agreed to a proposed settlement that is pending approval by the court system.


The proposed settlement
The settlement, if approved by the court, totals $418 million. Legal fees amounting to some number over $80 million will be paid first, leaving some number south of $340 million. This number is to be divided amongst millions of real estate transactions that occurred in 2022. Sources state the outcome equates to $10 to $15 per home seller to be paid out over the course of 4 years.

The changes
If approved, the settlement will ferry in three “new” requirements to the everyday practice of real estate nationwide. Note that this was a lawsuit that originated in a different region of the country and was based on localized practices that do not necessarily reflect other regions.



Mandatory Buyer Representation Agreements (BRA) – The days of consumers calling any realtor to tour a home are gone. In order to show a potential buyer a home, the buyer must sign a BRA committing to work with the broker showing them the home. One of the components of the BRA will be the amount the broker will be compensated for his/her services and how and when this sum will be paid.

Some states, Washington for example, have already adopted this practice. In most states, including Oregon, we have worked with BRA’s for years. Many of us routinely have utilized these contracts. The only real change will be that all brokers will now be required to do so.

Just as sellers carefully select their listing broker, buyers will need to be thoughtful about how to choose the broker who will provide them the best representation and service as they journey through one of life’s largest asset acquisitions.



Decoupling the real estate commission – Listing broker fees must be separated from the buyer’s agent compensation. In Oregon, our current listing contracts have required this practice for many years so nothing new on this front in our market.



Buyer’s agent commission (BAC)
For years we as licensed brokers in Oregon have been required to publish the BAC in the multiple listing service (MLS) for brokers to see upfront. The new rule will prohibit this information from being published in the MLS.


What does all this mean?

1. Buyers will need to make a conscientious decision as to which broker to work with early on in their home search. This selection can be critical to their ultimate outcome in finding and buying the home of their dreams. They also will need to budget how to pay their broker. For many buyers already stretched to come up with down payments, loan costs, escrow fees, and the cost of high interest rates, this may impact how much house they can afford.

2. Sellers will, as always, be able to elect whether or not to offer compensation for the buyer’s broker (BAC). Buyers trying to stretch their buying power by minimizing costs may opt to consider or not consider a home based on this factor simply due to affordability, loan qualification considerations, and other factors.

For us as Realtors in the trenches, a lot more time will be expended for our buyer clients in determining which sellers are offering to pay the buyer broker compensation as it will no longer be obvious in our multiple listing portal.

Our services as buyer’s agents
As buyer’s agents we are your eyes and ears out there in the market. We are constantly monitoring and sharing new inventory with active buyers, previewing and showing homes, discovering “pocket” inventory via our network, and negotiating the best possible price and terms for our buyers on their purchase.

Once in contract, we provide decades-honed negotiation skills and expertise in the many nuances/details of a real estate transaction. There is much to consider when purchasing a home, and we are here to make sure every detail is carefully managed.


In Summary
Will these rule changes bring prices down for homes due to the media reports that commission rates have created “artificially inflated costs to sell homes”?

We doubt it. For decades, sellers have had the option to hire a discount broker offering minimal service levels and representation versus a full service brokerage company like ours. This “Limited Representation” has been a required field on the MLS listing contract for many years, and it is a very different service model than the extensive marketing and transactional services we offer our clients.

We have seen many changes throughout our careers, and we know that buyer demand and inventory levels are the most reliable factors in establishing home sale prices.

Sellers can influence the sale price of their home by improving the home’s condition, of course, but in our experience commission rates have not played a significant role in prices to date.

If our successful track record in real estate has taught us anything, it’s that change is inevitable. We are fully committed to each of our clients in explaining the home buying and selling process as their advocate in what is best for their personal situation and outcome. And we always adapt!

We welcome your queries and conversations around all this and are available for complimentary consultations at any time as we continue to provide you with unparalleled service.

Thank you for your trust in us.

Kevin Hall 503-799-7255 | Kathy Hall 503-720-3900

Email Kathy:  Kathy@HallGroupProperties.com
 Email Kevin:  [email protected]